Essays
Long-form pieces on my own hard calls and on other founders' documented decisions: what they knew, what they chose, what happened.
- RaiseHow to decide whether to raise money or notJun 8, 2024
The three ways to build, and how I worked the call for Megaphone when investors came knocking.
- Fire6 signs you should fire someoneOct 21, 2023
Most founders wait too long. The signals that mean the decision is already made.
- SplitWhen you should (and shouldn't) split equity evenlyMay 20, 2023
Only 41% of two-founder teams split evenly. The good reasons and the bad ones.
- CommitYour most important decision as a founderJun 24, 2023
The moment an experiment starts working and you have to decide whether it becomes the company.